Being An Ultra X Ambassador

Written By Sam Heward

Sam is one of the Ultra X Co-Founders. If he's not actually out running, chances are he's busy writing about it (or plotting Ultra X strategy!)

4 May 2021

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James Cooke lives at the very heart of our community. He is, if you like, part of the cog in our wheel. And we absolutely love him for it.

In his words, “the UX community gives you an immediate feeling of belonging. It’s just like a family; welcoming, supportive and motivational, regardless of ability. It’s the family that doesn’t ask if running makes your knees hurt, but the family that will help you get to the finish line when they really do!”

In this week’s interview we talk to James about the community he has become an integral part of and the lessons he’s learned during his ultra running journey, which has taken him to the finish line of Ultra X 125 England and has him lining up in Ultra X Sri Lanka next year.

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