diversity and inclusion
ultra x is a brand and community for all
Accessibility is a founding principle of Ultra X. It guides every move we make.
We vehemently believe in equal rights and opportunities, regardless of gender, race, origin, religion, sexual orientation, age, or social standing. We are a brand for all, not for a few. However, we realise that just saying this is not enough.
When it comes to achieving equality, especially among minorities and groups that have been victimised, it is not enough to be a passive supporter, we must be an active one.
As a business it is our intention to focus on putting specific processes in place that will enable us to contribute to real change within ultra running, as well as the broader business landscape.
Our Diversity and Inclusion Policy
We acknowledge that we operate in an industry which is not diverse. We want to help change this. Our goal is to make ultra running more accessible and this should extend to all and become a sport which is fully representational of the general population.
To profoundly affect long-term and lasting change, we must address uncomfortable topics.
The issues surrounding the lack of diversity in ultra running stem from deep-rooted discrepancies in privilege, wealth, culture, perceived social constructs, and actual social behaviour.
We know that ultra running has the power to transform the lives of anyone in the world, regardless of colour, creed, class, gender, or sexuality and we have taken the time to reckon with the reality that we have not done enough to truly demonstrate that power.
Our Diversity and Inclusion Policy outlines the specific steps that we are taking to contribute to change both within Ultra X as a business and externally through community outreach, whilst acknowledging that the journey to lasting change is a long one.
Both internally and externally, there is much more we can do to promote and support diversity in a sport that is still too easily characterized as white, privileged, and exclusive, and to foster equality as well as inclusion. To that end, we will be making the tangible and measurable commitments to developing and presenting a more diverse and inclusive sport outlined in our Diversity and Inclusion Policy below.
The appointment of an external working group set to meet quarterly will ensure that we continue to evolve our operations and events to keep moving forward.
Our People and Community
Both internally and externally, there is much more we can do to promote diversity in a sport that is still too easily characterised as white, privileged and exclusive, and to foster equality as well as inclusion.
Ultra X will celebrate our competitors and community from diverse backgrounds, using this page to showcase content that honours stories and allows these athletes’ voices to be heard, as well as focusing on a variety of imagery.
Through this page and our Resources Page, we will commit to offering minority group bloggers and brands a platform to tell their stories and share their thoughts. If you are interested, please email firstname.lastname@example.org.
Over the last few years, ultra endurance races have been crowning female champions with increasing frequency. Are women faster than men when it comes to ultra endurance events?
Ultra X Pro Athlete Coree Woltering holds the Fastest Known Time (FKT) for the 1,147-mile Ice Age Trail. One of his goals has always been to bring more people of color and from the LGBTQ community into the sport. Hear more about his story.
Ironman? Check? Multi-stage desert ultra? Check. Ultra-duathlon? Check. Endurance sport enthusiast Mara Hafezi has notched up an impressive list of fitness firsts. Hear about her inspiring story.
Be a part of the movement
There is no guidebook to eradicating inequality. However, there are multiple insightful resources that have been published to help educate us.
We are curating a variety of non-fiction and fiction works that help paint a visual representation of both the pain and injustice suffered by some, which aim to unite all races in the fight for equality and freedom.
We welcome contributions to this collection, simply email email@example.com.